There’s a lot to building a successful brand. All the strategies, all the design, all the technicalities.
But, I’ve come to find what adds the most value to a business through the work of Brand Building is unlocking Energy.
If the Brand Building doesn’t bring energy into the business, it’s not working.
If you see Brand Building as a means to unlock energy inside and around the business you’ve found the secret.
If the business’s leadership is energized by the Brand Building, they energize the rest of the team, and the team draws customer energy towards the business.
Work the magic of exciting the business from within. Help them believe in the unique value of what they do and the exciting potential of it.
If you can help bring out the value and vision, and present it in a way that excites people you’ll spark momentum.
The Brand becomes the fuel for the business to drive it forward to new places.
Photo credit: Ian Talmacs