Disrupting the Disruption
Being a ‘Disruptive Brand’ sounds cool. The sound of it can appeal to businesses looking [...]
What’s in a Name? A lot.
How to come up with a name for your business or product – and start [...]
What is a Brand?
A brand is not a new invention, and it’s more than that mark burned onto [...]
Customer Experience: The First Cut is the Deepest
If you own a business or lead a team who deals with new customers all [...]
You’re Building a Brand, Even if You’re Not
Everything your business does affects people’s perception of it – either negatively or positively. The [...]
Stop Taking, Start Making
Business is about making money, not taking money. And what that means is creating real [...]
Logical Thinking vs Creative Thinking
Disclaimer: Logical thinking methods such as analytical, linear and critical thinking are effective, but only [...]
What’s The Box?
Think outside the box. Great, I’ve heard that before a ton. Let’s come up with [...]
Know How They Want To Use You
A Guide for Creatives If you’re a creative (designer, filmmaker, developer, musician, copywriter etc.) there [...]
A Negative Bridge
Creativity: How can I take this major negative aspect and look at it from another [...]