People Buy Stories, Not Products.
People don’t buy products. They buy the story they believe about the product. Long before features, specs, or price come into play, something quieter happens in the buyer’s mind: meaning is formed. A product becomes a symbol of success, safety, belonging, creativity, and freedom. As Seth Godin famously puts it, “People [...]
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The Story of Social Media Video Storytelling
Ten years ago, social media looked very different. Brands posted long captions, promotional graphics, and text-heavy announcements. Engagement was polite at best. A few likes here. A comment there. Then something [...]
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22
Jan
Jan
Stop Seeking Validation and Start Being Relatable
There is a specific kind of fear that happens right before you hit “post” on a video. And usually, it’s not about the strangers. It’s about the people you know. Your [...]
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15
Jan
Jan
People Buy Stories, Not Products.
People don’t buy products. They buy the story they believe about the product. Long before features, specs, or price come into play, something quieter happens in the buyer’s mind: meaning is [...]
READ
19
Dec
Dec