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The Story of Social Media Video Storytelling

Ten years ago, social media looked very different. Brands posted long captions, promotional graphics, and

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Stop Seeking Validation and Start Being Relatable

There is a specific kind of fear that happens right before you hit “post” on

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People Buy Stories, Not Products.

People don’t buy products. They buy the story they believe about the product. Long before

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It’s Not the Idea. It’s the Person.

The second hardest part in business is making your first sale. The hardest? The grit

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🍋 THE TWIST

Lemon Garage is a brand we’ve worked with for almost a year. We started by

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It’s All Downhill From Here – And That’s Good!

How our approach at Ethos ensures our clients win: We’ve found that unless you put

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