The Ethos team was brought on board for the 2024/25 season to breathe some life back into the brand image of the North West Dragons pro cricket side by their marketing manager Karmien Roux.
Part of our work included a brand positioning process, website rebuild, and conceptualising and designing a campaign to ignite the team’s social media presence and get fans to rally behind them at local matches.
We launched the #breathefire campaign and, together with photographer Haneri De Wet, created a set of visuals to elevate the dragons in the minds of their supporters.
Their local games broke record attendances, and we’re proud to have been part of the marketing drive for the season!