The Story of Social Media Video Storytelling
Ten years ago, social media looked very different. Brands posted long captions, promotional graphics, and text-heavy announcements. Engagement was polite at best. A few likes here. A comment there. Then something shifted. People stopped scrolling for information and started scrolling for connection. And that’s where video changed everything. The Moment Businesses Became Human Again Somewhere […]
Stop Seeking Validation and Start Being Relatable
There is a specific kind of fear that happens right before you hit “post” on a video. And usually, it’s not about the strangers. It’s about the people you know. Your friends, your family, your old coworkers. You worry they’ll think you’re being “too much.” You worry they’ll cringe at your delivery or think you’re […]
People Buy Stories, Not Products.
People don’t buy products. They buy the story they believe about the product. Long before features, specs, or price come into play, something quieter happens in the buyer’s mind: meaning is formed. A product becomes a symbol of success, safety, belonging, creativity, and freedom. As Seth Godin famously puts it, “People don’t buy goods and […]
It’s Not the Idea. It’s the Person.
The second hardest part in business is making your first sale. The hardest? The grit to push through when sales no longer come easily. I encounter many individuals who aspire to start a business or have a moneymaking idea either their full-time job or a small side hustle. Most of the ideas are great, and […]
🍋 THE TWIST
Lemon Garage is a brand we’ve worked with for almost a year. We started by defining the positioning of the brand, then developing a marketing strategy, and refreshed their online presence. We are now at the stage of creating brand storytelling content. Our most recent video [WATCH IT HERE] for them captures the actual brand […]
It’s All Downhill From Here – And That’s Good!
How our approach at Ethos ensures our clients win: We’ve found that unless you put in the upfront work to get into a position of effortless momentum with your marketing, it will never get you where you need to go. Everyone wants to enjoy the free-wheel ride down, but few want to put in the […]
solomonholmes Attorneys | Refreshed Brand ID
We’re proud to announce the launch of solomonholmes’ refreshed brand visual identity. Designed to reflect their re-focused brand positioning statement, which we crafted together with their team, the identity is now rolling out across their online and offline brand contact points. Visit their website at www.solomonholmes.co.za to see it in action!
Bringing Back The Fire!
The Ethos team was brought on board for the 2024/25 season to breathe some life back into the brand image of the North West Dragons pro cricket side by their marketing manager Karmien Roux. Part of our work included a brand positioning process, website rebuild, and conceptualising and designing a campaign to ignite the team’s […]
Aligning Brand Image with Core Value – solomonholmes
After a 5-month, in-depth, collaborative process with the solomonholmes team,we presented a meticulously crafted new brand visual identity that communicates the firm’s clearly defined brand positioning. solomonholmes is one of the top specialised employment law firms in South Africa. They’re experienced and super successful, providing not just legal advice but workable solutions to their clients. […]
Bop Bricks – Reconstructing a Brand Image to Speak to a Changing Market
Client Overview Bophelong Bricks has been in the game for decades. Manufacturers of quality concrete paving and building bricks. Based between Bophelong and Vanderbijlpark, the company has been one of the major brick suppliers to the building industry in Gauteng. The Challenge: Upping sales following a major market shift The construction industry in South Africa […]