Serve IT – Taking the Market through Stealth Growth
Client Overview Serve IT is an Internet Service Provider (ISP) that specialises in large-scale Wi-Fi networks at residential complexes and business parks. The Challenge: Become the Number One ISP for Student Accommodation in the Vaal When we came on board, Serve IT had an offering that was a mix of IT sales, support, and internet […]
Greenline Growery – A Brand New Phase of Growth
Client Overview Greenline Growery, based in Pretoria North, is a wholesale nursery run by André and Mart-Marie Both. They are the real deal. They love plants, and they know their stuff. Greenline’s plants are grown to thrive where they are planted, not just look good in the shop. The Challenge: Bring fresh energy and drive […]
Peltier Chicken – From Offline to On-Fire
Client Overview Peltier Chicken is a dedicated provider of bulk chicken products, serving a diverse B2B clientele including butcheries, caterers, and hotels in Gauteng and Northern Free State, South Africa. With a strong commitment to quality and value, Peltier aims to be the go-to supplier for businesses requiring consistent and reliable chicken provisions. The Challenge: […]
The Hive – Building a Buzzing Ecosystem of Rentable Spaces
Client Overview The Hive offers storage spaces for individuals and businesses, and serviced office spaces and business facilities designed for small businesses and remote workers. The Challenge: A Dual Vision Lacking a Unified Brand Initially conceived as “Vaal Self Storage,” the client’s vision quickly expanded beyond simple storage. A trial run, where existing rooms were […]
Simply Wow!
Simply ‘Wow!’ When marketing a product, people seem to get lost in the details and technicalities. Attributes, features, price – looking at their competitors. They seem to convince themselves that other people will buy it because they ticked a certain number of product and marketing boxes. They forget to amaze people. People want to be […]
The End of Google Ads?
With the rise of advanced AI search engines, the landscape of online visibility is transforming. These new search engines provide users with consolidated information from various websites, offering a more direct and comprehensive answer to their queries. The era of Google Ads dominating digital marketing is potentially coming to a close. SEO, as we know […]
Start Talking
Ok, let’s do this. I don’t usually get so nitty-gritty on my blog or social, but here we go… Working for yourself? Need more business? _ Regardless of what you do… lawyer, accountant, designer, acrobat, tattoo artist, electrician… here’s some FREE ADVICE 😀 : The world’s gone full circle in terms of marketing over the […]
Re-Creativize Yourself
Humans are born creative. Traditional formal education systems de-creativize people. This has been proven by studies conducted by NASA. They were looking for ways to employ ‘geniuses’. At 5 years of age, the majority of kids (approx 90%) they observed were able to solve problems with highly creative solutions. Years later, only 2% of the […]
Fuel, Spark and Drive
There’s a lot to building a successful brand. All the strategies, all the design, all the technicalities. But, I’ve come to find what adds the most value to a business through the work of Brand Building is unlocking Energy. If the Brand Building doesn’t bring energy into the business, it’s not working. If you see […]
Don’t Love One Brick Too Much
Nothing is everything. We tend to want to believe there is one thing that’s going to do it – that will deliver complete and final success. As I journey forward, I have come to see that there’s no big-bang breakthrough that solves it all. To think that a new CRM system, incorporating blockchain, or using […]