Don’t Love One Brick Too Much

Nothing is everything. We tend to want to believe there is one thing that’s going to do it – that will deliver complete and final success. As I journey forward, I have come to see that there’s no big-bang breakthrough that solves it all. To think that a new CRM system, incorporating blockchain, or using […]

What is a Brand?

A brand is not a new invention, and it’s more than that mark burned onto the butt of a cow. Belonging Humans want to belong. We yearn for connection and association. The existence of the brand is almost as old as the human race itself. In fact, the very minute those first few people said […]