The Story of Social Media Video Storytelling
Ten years ago, social media looked very different. Brands posted long captions, promotional graphics, and text-heavy announcements. Engagement was polite at best. A few likes here. A comment there. Then something shifted. People stopped scrolling for information and started scrolling for connection. And that’s where video changed everything. The Moment Businesses Became Human Again Somewhere […]
Stop Seeking Validation and Start Being Relatable
There is a specific kind of fear that happens right before you hit “post” on a video. And usually, it’s not about the strangers. It’s about the people you know. Your friends, your family, your old coworkers. You worry they’ll think you’re being “too much.” You worry they’ll cringe at your delivery or think you’re […]
It’s Not the Idea. It’s the Person.
The second hardest part in business is making your first sale. The hardest? The grit to push through when sales no longer come easily. I encounter many individuals who aspire to start a business or have a moneymaking idea either their full-time job or a small side hustle. Most of the ideas are great, and […]
🍋 THE TWIST
Lemon Garage is a brand we’ve worked with for almost a year. We started by defining the positioning of the brand, then developing a marketing strategy, and refreshed their online presence. We are now at the stage of creating brand storytelling content. Our most recent video [WATCH IT HERE] for them captures the actual brand […]
It’s All Downhill From Here – And That’s Good!
How our approach at Ethos ensures our clients win: We’ve found that unless you put in the upfront work to get into a position of effortless momentum with your marketing, it will never get you where you need to go. Everyone wants to enjoy the free-wheel ride down, but few want to put in the […]
solomonholmes Attorneys | Refreshed Brand ID
We’re proud to announce the launch of solomonholmes’ refreshed brand visual identity. Designed to reflect their re-focused brand positioning statement, which we crafted together with their team, the identity is now rolling out across their online and offline brand contact points. Visit their website at www.solomonholmes.co.za to see it in action!
Peltier Chicken – From Offline to On-Fire
Client Overview Peltier Chicken is a dedicated provider of bulk chicken products, serving a diverse B2B clientele including butcheries, caterers, and hotels in Gauteng and Northern Free State, South Africa. With a strong commitment to quality and value, Peltier aims to be the go-to supplier for businesses requiring consistent and reliable chicken provisions. The Challenge: […]
The Hive – Building a Buzzing Ecosystem of Rentable Spaces
Client Overview The Hive offers storage spaces for individuals and businesses, and serviced office spaces and business facilities designed for small businesses and remote workers. The Challenge: A Dual Vision Lacking a Unified Brand Initially conceived as “Vaal Self Storage,” the client’s vision quickly expanded beyond simple storage. A trial run, where existing rooms were […]
Fuel, Spark and Drive
There’s a lot to building a successful brand. All the strategies, all the design, all the technicalities. But, I’ve come to find what adds the most value to a business through the work of Brand Building is unlocking Energy. If the Brand Building doesn’t bring energy into the business, it’s not working. If you see […]
Don’t Love One Brick Too Much
Nothing is everything. We tend to want to believe there is one thing that’s going to do it – that will deliver complete and final success. As I journey forward, I have come to see that there’s no big-bang breakthrough that solves it all. To think that a new CRM system, incorporating blockchain, or using […]