It’s All Downhill From Here – And That’s Good!
How our approach at Ethos ensures our clients win: We’ve found that unless you put in the upfront work to get into a position of effortless momentum with your marketing, it will never get you where you need to go. Everyone wants to enjoy the free-wheel ride down, but few want to put in the […]
Disrupting the Disruption
Being a ‘Disruptive Brand’ sounds cool. The sound of it can appeal to businesses looking to get themselves noticed, ruffle some feathers and win over customers. All good, right? Maybe. Disrupting can work, and has for many brands. But when someone proposes some disruption, it might be good to briefly disrupt the potentially rapidly escalating […]
What’s in a Name? A lot.
How to come up with a name for your business or product – and start building a brand. There’s a lot in a name but it’s all contained in these two aspects: Our tendency, when starting something new, is to jump ahead to, “What are we gonna call it?” We then bash out some suggestions. […]
You’re Building a Brand, Even if You’re Not
Everything your business does affects people’s perception of it – either negatively or positively. The average perception held by your total audience (customers, employees, competitors and suppliers etc.) equals your brand. A brand is not a logo, it’s what people believe about your business. This belief or perception is formed by every interaction with your […]