It’s Not the Idea. It’s the Person.
The second hardest part in business is making your first sale. The hardest? The grit to push through when sales no longer come easily. I encounter many individuals who aspire to start a business or have a moneymaking idea either their full-time job or a small side hustle. Most of the ideas are great, and […]
solomonholmes Attorneys | Refreshed Brand ID
We’re proud to announce the launch of solomonholmes’ refreshed brand visual identity. Designed to reflect their re-focused brand positioning statement, which we crafted together with their team, the identity is now rolling out across their online and offline brand contact points. Visit their website at www.solomonholmes.co.za to see it in action!
Fuel, Spark and Drive
There’s a lot to building a successful brand. All the strategies, all the design, all the technicalities. But, I’ve come to find what adds the most value to a business through the work of Brand Building is unlocking Energy. If the Brand Building doesn’t bring energy into the business, it’s not working. If you see […]
Don’t Love One Brick Too Much
Nothing is everything. We tend to want to believe there is one thing that’s going to do it – that will deliver complete and final success. As I journey forward, I have come to see that there’s no big-bang breakthrough that solves it all. To think that a new CRM system, incorporating blockchain, or using […]
Disrupting the Disruption
Being a ‘Disruptive Brand’ sounds cool. The sound of it can appeal to businesses looking to get themselves noticed, ruffle some feathers and win over customers. All good, right? Maybe. Disrupting can work, and has for many brands. But when someone proposes some disruption, it might be good to briefly disrupt the potentially rapidly escalating […]
What’s in a Name? A lot.
How to come up with a name for your business or product – and start building a brand. There’s a lot in a name but it’s all contained in these two aspects: Our tendency, when starting something new, is to jump ahead to, “What are we gonna call it?” We then bash out some suggestions. […]
What is a Brand?
A brand is not a new invention, and it’s more than that mark burned onto the butt of a cow. Belonging Humans want to belong. We yearn for connection and association. The existence of the brand is almost as old as the human race itself. In fact, the very minute those first few people said […]
You’re Building a Brand, Even if You’re Not
Everything your business does affects people’s perception of it – either negatively or positively. The average perception held by your total audience (customers, employees, competitors and suppliers etc.) equals your brand. A brand is not a logo, it’s what people believe about your business. This belief or perception is formed by every interaction with your […]