It’s Not the Idea. It’s the Person.
The second hardest part in business is making your first sale. The hardest? The grit to push through when sales no longer come easily. I encounter many individuals who aspire to start a business or have a moneymaking idea either their full-time job or a small side hustle. Most of the ideas are great, and […]
Start Talking
Ok, let’s do this. I don’t usually get so nitty-gritty on my blog or social, but here we go… Working for yourself? Need more business? _ Regardless of what you do… lawyer, accountant, designer, acrobat, tattoo artist, electrician… here’s some FREE ADVICE 😀 : The world’s gone full circle in terms of marketing over the […]
Fuel, Spark and Drive
There’s a lot to building a successful brand. All the strategies, all the design, all the technicalities. But, I’ve come to find what adds the most value to a business through the work of Brand Building is unlocking Energy. If the Brand Building doesn’t bring energy into the business, it’s not working. If you see […]
Disrupting the Disruption
Being a ‘Disruptive Brand’ sounds cool. The sound of it can appeal to businesses looking to get themselves noticed, ruffle some feathers and win over customers. All good, right? Maybe. Disrupting can work, and has for many brands. But when someone proposes some disruption, it might be good to briefly disrupt the potentially rapidly escalating […]
You’re Building a Brand, Even if You’re Not
Everything your business does affects people’s perception of it – either negatively or positively. The average perception held by your total audience (customers, employees, competitors and suppliers etc.) equals your brand. A brand is not a logo, it’s what people believe about your business. This belief or perception is formed by every interaction with your […]
Stop Taking, Start Making
Business is about making money, not taking money. And what that means is creating real value. If you’re struggling to sell, it’s because you’re somewhere in the first 70% of the above scale. Stealing This is the bottom end of the scale. It’s theft in some shape or form – taking something from someone without […]