Customer Experience: The First Cut is the Deepest
If you own a business or lead a team who deals with new customers all the time, you should do everything you can to ensure the people interacting with first-time customers never get tired of making their first experience wow! This doesn’t mean letting follow-up experiences be any less wow, but it’s crucial because; Maintaining […]
Stop Taking, Start Making
Business is about making money, not taking money. And what that means is creating real value. If you’re struggling to sell, it’s because you’re somewhere in the first 70% of the above scale. Stealing This is the bottom end of the scale. It’s theft in some shape or form – taking something from someone without […]