Start Talking
Ok, let’s do this. I don’t usually get so nitty-gritty on my blog or social, but here we go… Working for yourself? Need more business? _ Regardless of what you do… lawyer, accountant, designer, acrobat, tattoo artist, electrician… here’s some FREE ADVICE 😀 : The world’s gone full circle in terms of marketing over the […]
Fuel, Spark and Drive
There’s a lot to building a successful brand. All the strategies, all the design, all the technicalities. But, I’ve come to find what adds the most value to a business through the work of Brand Building is unlocking Energy. If the Brand Building doesn’t bring energy into the business, it’s not working. If you see […]
Don’t Love One Brick Too Much
Nothing is everything. We tend to want to believe there is one thing that’s going to do it – that will deliver complete and final success. As I journey forward, I have come to see that there’s no big-bang breakthrough that solves it all. To think that a new CRM system, incorporating blockchain, or using […]
Disrupting the Disruption
Being a ‘Disruptive Brand’ sounds cool. The sound of it can appeal to businesses looking to get themselves noticed, ruffle some feathers and win over customers. All good, right? Maybe. Disrupting can work, and has for many brands. But when someone proposes some disruption, it might be good to briefly disrupt the potentially rapidly escalating […]
You’re Building a Brand, Even if You’re Not
Everything your business does affects people’s perception of it – either negatively or positively. The average perception held by your total audience (customers, employees, competitors and suppliers etc.) equals your brand. A brand is not a logo, it’s what people believe about your business. This belief or perception is formed by every interaction with your […]