The Story of Social Media Video Storytelling
Ten years ago, social media looked very different. Brands posted long captions, promotional graphics, and text-heavy announcements. Engagement was polite at best. A few likes here. A comment there. Then something shifted. People stopped scrolling for information and started scrolling for connection. And that’s where video changed everything. The Moment Businesses Became Human Again Somewhere […]
🍋 THE TWIST
Lemon Garage is a brand we’ve worked with for almost a year. We started by defining the positioning of the brand, then developing a marketing strategy, and refreshed their online presence. We are now at the stage of creating brand storytelling content. Our most recent video [WATCH IT HERE] for them captures the actual brand […]
It’s All Downhill From Here – And That’s Good!
How our approach at Ethos ensures our clients win: We’ve found that unless you put in the upfront work to get into a position of effortless momentum with your marketing, it will never get you where you need to go. Everyone wants to enjoy the free-wheel ride down, but few want to put in the […]
The Hive – Building a Buzzing Ecosystem of Rentable Spaces
Client Overview The Hive offers storage spaces for individuals and businesses, and serviced office spaces and business facilities designed for small businesses and remote workers. The Challenge: A Dual Vision Lacking a Unified Brand Initially conceived as “Vaal Self Storage,” the client’s vision quickly expanded beyond simple storage. A trial run, where existing rooms were […]
The End of Google Ads?
With the rise of advanced AI search engines, the landscape of online visibility is transforming. These new search engines provide users with consolidated information from various websites, offering a more direct and comprehensive answer to their queries. The era of Google Ads dominating digital marketing is potentially coming to a close. SEO, as we know […]
Start Talking
Ok, let’s do this. I don’t usually get so nitty-gritty on my blog or social, but here we go… Working for yourself? Need more business? _ Regardless of what you do… lawyer, accountant, designer, acrobat, tattoo artist, electrician… here’s some FREE ADVICE 😀 : The world’s gone full circle in terms of marketing over the […]
Disrupting the Disruption
Being a ‘Disruptive Brand’ sounds cool. The sound of it can appeal to businesses looking to get themselves noticed, ruffle some feathers and win over customers. All good, right? Maybe. Disrupting can work, and has for many brands. But when someone proposes some disruption, it might be good to briefly disrupt the potentially rapidly escalating […]
What’s in a Name? A lot.
How to come up with a name for your business or product – and start building a brand. There’s a lot in a name but it’s all contained in these two aspects: Our tendency, when starting something new, is to jump ahead to, “What are we gonna call it?” We then bash out some suggestions. […]