Disrupting the Disruption
Being a ‘Disruptive Brand’ sounds cool. The sound of it can appeal to businesses looking to get themselves noticed, ruffle some feathers and win over customers. All good, right? Maybe. Disrupting can work, and has for many brands. But when someone proposes some disruption, it might be good to briefly disrupt the potentially rapidly escalating […]
What’s in a Name? A lot.
How to come up with a name for your business or product – and start building a brand. There’s a lot in a name but it’s all contained in these two aspects: Our tendency, when starting something new, is to jump ahead to, “What are we gonna call it?” We then bash out some suggestions. […]