🍋 THE TWIST

Lemon Garage is a brand we’ve worked with for almost a year. We started by defining the positioning of the brand, then developing a marketing strategy, and refreshed their online presence. We are now at the stage of creating brand storytelling content. Our most recent video [WATCH IT HERE] for them captures the actual brand […]
Bringing Back The Fire!

The Ethos team was brought on board for the 2024/25 season to breathe some life back into the brand image of the North West Dragons pro cricket side by their marketing manager Karmien Roux. Part of our work included a brand positioning process, website rebuild, and conceptualising and designing a campaign to ignite the team’s […]
Aligning Brand Image with Core Value – solomonholmes

After a 5-month, in-depth, collaborative process with the solomonholmes team,we presented a meticulously crafted new brand visual identity that communicates the firm’s clearly defined brand positioning. solomonholmes is one of the top specialised employment law firms in South Africa. They’re experienced and super successful, providing not just legal advice but workable solutions to their clients. […]
Bop Bricks – Reconstructing a Brand Image to Speak to a Changing Market

Client Overview Bophelong Bricks has been in the game for decades. Manufacturers of quality concrete paving and building bricks. Based between Bophelong and Vanderbijlpark, the company has been one of the major brick suppliers to the building industry in Gauteng. The Challenge: Upping sales following a major market shift The construction industry in South Africa […]
Serve IT – Taking the Market through Stealth Growth

Client Overview Serve IT is an Internet Service Provider (ISP) that specialises in large-scale Wi-Fi networks at residential complexes and business parks. The Challenge: Become the Number One ISP for Student Accommodation in the Vaal When we came on board, Serve IT had an offering that was a mix of IT sales, support, and internet […]
Greenline Growery – A Brand New Phase of Growth

Client Overview Greenline Growery, based in Pretoria North, is a wholesale nursery run by André and Mart-Marie Both. They are the real deal. They love plants, and they know their stuff. Greenline’s plants are grown to thrive where they are planted, not just look good in the shop. The Challenge: Bring fresh energy and drive […]
Peltier Chicken – From Offline to On-Fire

Client Overview Peltier Chicken is a dedicated provider of bulk chicken products, serving a diverse B2B clientele including butcheries, caterers, and hotels in Gauteng and Northern Free State, South Africa. With a strong commitment to quality and value, Peltier aims to be the go-to supplier for businesses requiring consistent and reliable chicken provisions. The Challenge: […]
The Hive – Building a Buzzing Ecosystem of Rentable Spaces

Client Overview The Hive offers storage spaces for individuals and businesses, and serviced office spaces and business facilities designed for small businesses and remote workers. The Challenge: A Dual Vision Lacking a Unified Brand Initially conceived as “Vaal Self Storage,” the client’s vision quickly expanded beyond simple storage. A trial run, where existing rooms were […]