The Story of Social Media Video Storytelling

Ten years ago, social media looked very different. Brands posted long captions, promotional graphics, and [...]

Stop Seeking Validation and Start Being Relatable

There is a specific kind of fear that happens right before you hit “post” on [...]

People Buy Stories, Not Products.

People don’t buy products. They buy the story they believe about the product. Long before [...]

It’s Not the Idea. It’s the Person.

The second hardest part in business is making your first sale. The hardest? The grit [...]

🍋 THE TWIST

Lemon Garage is a brand we’ve worked with for almost a year. We started by [...]

It’s All Downhill From Here – And That’s Good!

How our approach at Ethos ensures our clients win: We’ve found that unless you put [...]

solomonholmes Attorneys | Refreshed Brand ID

We’re proud to announce the launch of solomonholmes’ refreshed brand visual identity. Designed to reflect [...]

Bringing Back The Fire!

The Ethos team was brought on board for the 2024/25 season to breathe some life [...]

Aligning Brand Image with Core Value – solomonholmes

After a 5-month, in-depth, collaborative process with the solomonholmes team, we presented a meticulously crafted [...]

Bop Bricks – Reconstructing a Brand Image to Speak to a Changing Market

Client Overview Bophelong Bricks has been in the game for decades. Manufacturers of quality concrete [...]