Simply ‘Wow!’
When marketing a product, people seem to get lost in the details and technicalities.
Attributes, features, price – looking at their competitors.
They seem to convince themselves that other people will buy it because they ticked a certain number of product and marketing boxes.
They forget to amaze people.
People want to be amazed.
Make it wow!
It’s an easy test prior to launch… ‘will it wow?’
Would I be wowed?
If not, success is not guaranteed.
Wow! wins.
Put in the effort and make it give whoever you aim to sell to a Wow! moment when they discover or use it.
Wow! makes people talk.