People Buy Stories, Not Products.
People don’t buy products. They buy the story they believe about the product. Long before features, specs, or price come into play, something quieter happens in the buyer’s mind: meaning is formed. A product becomes a symbol of success, safety, belonging, creativity, and freedom. As Seth Godin famously puts it, “People don’t buy goods and […]
Simply Wow!
Simply ‘Wow!’ When marketing a product, people seem to get lost in the details and technicalities. Attributes, features, price – looking at their competitors. They seem to convince themselves that other people will buy it because they ticked a certain number of product and marketing boxes. They forget to amaze people. People want to be […]
Start Talking
Ok, let’s do this. I don’t usually get so nitty-gritty on my blog or social, but here we go… Working for yourself? Need more business? _ Regardless of what you do… lawyer, accountant, designer, acrobat, tattoo artist, electrician… here’s some FREE ADVICE 😀 : The world’s gone full circle in terms of marketing over the […]
Don’t Decay in Your Day Job
Humans are creative by nature. Always making new things, building, designing, solving, improving. No other species on earth is like that. We’re not made to just be a cog in a cold corporate system that runs only on protocol. I am not saying it’s wrong to work for a company. But if you find zero […]
Business Is About Giving
It’s often asked: What do you want to get out of life? If ‘life’ is the sum of various components, such as personal relationships and business activity to suggest just two, then applying the question of what I want to GET out of these components in isolation might start to expose the greedy nature of […]
Quality or Innovation?
Both. If you start making something first and start making it well, you get ahead. You stick to it, fine-tuning and ensuring quality never wanes. There is no need to innovate or think creatively because you dominate the market. It’s unimaginable that anyone else can make it better, and no one ever does. No one […]
Conviction is Convincing
Posted on July 7, 2022 by Allister Cousins Your conviction in the value you sell is what will open people’s minds to it. Would you buy your product or service? Would you trust you to deliver if you were your own client? People often start a business to try and make money from the get-go with as little […]
Product Precedes Promotion
In this article, I am not referring to getting market feedback and refining a product over time as a result. If you have been diligent in the development of something, you at some point need to launch. You can’t plan and prepare forever. There will always be adjustments needed because everything is theoretical until it’s […]