Category Archives: Uncategorized
People Buy Stories, Not Products.
People don’t buy products. They buy the story they believe about the product. Long before [...]
Simply Wow!
Simply ‘Wow!’ When marketing a product, people seem to get lost in the details and [...]
Start Talking
Ok, let’s do this. I don’t usually get so nitty-gritty on my blog or social, [...]
Don’t Decay in Your Day Job
Humans are creative by nature. Always making new things, building, designing, solving, improving. No other [...]
Business Is About Giving
It’s often asked: What do you want to get out of life? If ‘life’ is [...]
Quality or Innovation?
Both. If you start making something first and start making it well, you get ahead. [...]
Conviction is Convincing
Posted on July 7, 2022 by Allister Cousins Your conviction in the value you sell is what will [...]
Product Precedes Promotion
In this article, I am not referring to getting market feedback and refining a product [...]