There is a specific kind of fear that happens right before you hit “post” on a video.
And usually, it’s not about the strangers. It’s about the people you know. Your friends, your family, your old coworkers.
You worry they’ll think you’re being “too much.” You worry they’ll cringe at your delivery or think you’re acting “different.” And here’s a hard truth: They might. Someone close to you might not like your video. They might even tell you it’s a bit “awkward.”
But you have to remember: You aren’t making it for them.
Your friends and family see you through a specific lens. The person they’ve known for years. They aren’t looking for a solution to a problem; they’re looking for the person they grab coffee with.
But your potential clients see something else. They see a guide. They see someone who understands their struggle. They see the expertise and the “Why” that your family takes for granted.
If you try to make a video that your high school friends will approve of, you’ll end up making something safe, boring, and totally invisible to the people who actually need your help.
The work isn’t to please the people who already know you. The work is to be brave enough to be seen by the people who don’t.
Stop playing for the “home crowd.” Start talking to the person whose life or business you’re actually trying to change.