Author Archives: Allister Cousins
The Story of Social Media Video Storytelling
Ten years ago, social media looked very different. Brands posted long captions, promotional graphics, and [...]
People Buy Stories, Not Products.
People don’t buy products. They buy the story they believe about the product. Long before [...]
🍋 THE TWIST
Lemon Garage is a brand we’ve worked with for almost a year. We started by [...]
It’s All Downhill From Here – And That’s Good!
How our approach at Ethos ensures our clients win: We’ve found that unless you put [...]
solomonholmes Attorneys | Refreshed Brand ID
We’re proud to announce the launch of solomonholmes’ refreshed brand visual identity. Designed to reflect [...]
Bringing Back The Fire!
The Ethos team was brought on board for the 2024/25 season to breathe some life [...]
Aligning Brand Image with Core Value – solomonholmes
After a 5-month, in-depth, collaborative process with the solomonholmes team, we presented a meticulously crafted [...]
Bop Bricks – Reconstructing a Brand Image to Speak to a Changing Market
Client Overview Bophelong Bricks has been in the game for decades. Manufacturers of quality concrete [...]
Serve IT – Taking the Market through Stealth Growth
Client Overview Serve IT is an Internet Service Provider (ISP) that specialises in large-scale Wi-Fi [...]
Greenline Growery – A Brand New Phase of Growth
Client Overview Greenline Growery, based in Pretoria North, is a wholesale nursery run by André [...]